Network Marketing

3 Social Media Tips for Network Marketers to Help You Stop Pissing People Off

STOP ADDING ME TO YOUR GROUP!!

These are words I scream in the back of my mind, mean mugging the screen, as I shake my fist at high in the air upon seeing I was added, yet again, to a new Facebook group where someone’s just trying to hawk the newest plumping lipgloss or protein shake.

Alas, this is not the way to have success.

But what do I know?

I don’t know, all I know is I’ve been a network marketer for 8 years. In those 8 years I created a successful 6-figure earning business from the ground up that has appeared at the top .01% of the company 2 years in a row. Certainly, network marketing (or MLMs) get a bad wrap, and sometimes rightfully so; some network marketing businesses truly do suck, and all too often people get in and quit in a week because they didn’t have the hustle, or heart to see it all the way through, and then they bad mouth MLMs just because they truly sucked at it, and didn’t want to (or know how to) do it right.

Accepting an award on stage

So let’s say you’re in a network marketing business, one you truly believe in and you’re just having a hard time getting it off the ground? Maybe you’re afraid of coming off like a skeezy salesman? Or perhaps this is your only opportunity to live the life you know you were destined to live, and you don’t want to blow it?

You’re in the right place.

I’m here to share with you my own personal advice that’ll allow you to not only have success, but not alienate and scare off all of your family and friends.

Click that photo ^ to see the more condensed Youtube video of this content

3 Social Media Tips for Network Marketers

…to help you to stop pissing people off

  • Know your target market.

    An amateur walks into their network marketing business thinking they are going to pitch it to EVERYONE they meet. Nope. Not going to work. 97 year old Aunt Trudy does not need to join your fitness business, just like Uncle Ray is not interested in being added to your legging Facebook group. A professional network marketer knows that they have to have a clear, defined target market.

    What is a target market? A target market is a defined group or demographic that a business markets to.

    If you want a successful, professional network marketing business you must narrow down who your target market is. The best way to do that, is to look in the mirror, and realize that your best bet is to pitch to people similar to you and create a platform through social media that pumps content out to those people to attract them to you (we’ll get more into that later). You want your target market to relate to you, to be attracted to you because they see a bit of themselves in you.

    So take me for instance… I’m a 30 year old woman, in a relationship, zero kids, a new age hippie, entrepreneur, and traveler. My ideal target market would be women between 25ish-40ish, who aren’t about that married/wifey life just yet, who doesn’t have children, who like to travel, and who connect with hippie ideologies. Obviously my target market isn’t a man in his late 40’s who is a beer drinking hellraiser, who salsa dances on the weekends. I’m just not going to click with him that easily, and thus it’ll probably be very difficult for me to train him.

    So figure out your target market… and if you need further help with this go to my youtube channel to see more videos on attracting your target market.

  • Build relationships.

    The first thing people hate, I repeat, HATE, about network marketing is being added to Facebook groups where you’re trying to pitch them your shit. It feels rude, and icky. Lularoe reps- I’m talking to you!

     

    The second thing people hate about network marketing is when Joe Blow messages them clear out of the blue after years of not speaking, only for that person to ask them if they want to try their product.

    Perpetrator #1, it’d been about 5 years since we last talked…
    Perpetrator #2, we never even talked before

    There’s nothing more “ew” worthy than thinking someones just reaching out to you because they want to get something out of you. The most surefire way to make someone feel the “ew” factor is by adding them to groups without their approval, and messaging them just to pitch to them.

    I know most people enter network marketing thinking that they do not want to be an icky salesperson, but for whatever cockamamie reason most people end up becoming that person… probably because they had poor mentors.

    IF you want a successful business you must build relationships, rapport, and respect in order to pitch your deal to your target market. You do this by having a clear understanding of your target market, finding people within your warm or cold market who fit it, and then interacting with those people.

    Become more interested, than interesting.

    Don’t just look at people as if there’s dollar signs over their head, this is an opportunity to make friends with people, and IF you feel like the connection is there and that they could benefit from what you got, then take the relationship down the business road. Be thoughtful and interact with friend’s Facebook or Instagram posts that you resonate with. Once you’ve built enough of a rapport with them, message them and be generally interested in their life… you know, ask them questions about their life, show an interest, it’ll highlight that you’re paying attention to them and you genuinely care. You’re not even pitching these people when you message them, 9 times out of 10, because your content on Facebook or Instagram should be helping you to sell yourself thanks to great content and including a call to action (something like “message me if you want more info about getting essential oils of your own) that will make them want to reach out you YOU.

A post shared by Kelly Hanner (@kelly_hanner) on

  • Become a Content Creator

    If you want to be professional, you gotta become a content creator- someone who is pumping out valuable content for your followers to engage with. That doesn’t mean you SPAM the shit out of your followers with posts saying “buy my CBD oil” or “flash deal, buy the new pleasure penis pump 3000 at a discounted price.” I mean, you can do that, but your friends and family are going to start denying your entry at Christmas.

    What it does mean, is you need to consider what valuable content your target market wants to see, and start posting more of that, while peppering in business posts every now and again. So if you’re anything like me, you love holistic nutrition, alternative methods of cleansing and living… ya know, all things eco friendly crunchy hippie-esque. So the content I pump out reflects that. I share photos of any new fluoride free toothpaste I am using and share why I choose fluoride free toothpaste. Or I’ll share a raw story from my life that provides inspiration. Maybe I’ll engage my following by asking them about there favorite eco-friendly way to wash their veggies. The point here is, I’m not just vomiting my business all over my following, causing them to select “unfollow.” I AM giving people a reason to want to follow me, because I truly want to educate people on healthier, happier way to live. That’s the difference between an amateur and a professional- someone who is only trying to peddle shit to their close friends to make a quick buck vs someone who truly wants to provide help to others by way of their content and their business.

I want to mention, it takes someone brave to start up a network marketing business. People don’t understand them, are normally jaded from failure, or know someone who knows someone who ended up with $400 of hand wash in their garage that they were never able to sell. All of that has given MLMs a bad rap. If you’re in this for the long haul, you gotta squash the inner critique telling you you suck, and learn to ignore the negative comments from people who don’t know any better. Fill yourself with as much personal development as you can to ensure you not only make it, but are a professional with it.

I recommend these books to anyone looking to step up their network marketing game:

    

Are you a part of a MLM? Which one, please share below.

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